CALDERA GROUP B.V.
If you have any questions or comments please contact:
+31 85 485 1000
Caldera Group B.V., a company registered in the Netherlands under number 8506.64.974.B.01 with its registered office in Alkmaar, the Netherlands, is the Controller of your personal data. We advise on, execute and implement (parts of) B2B marketing projects for our clients, both at a strategic, tactical and operational level. This privacy statement applies to all our processing – even if we process personal data together with other parties in order to inform you about our products and services. We do not process any special or sensitive personal data.
THE PURPOSE OF COLLECTING YOUR DATA
We process personal data on the basis of the following principles and purposes;
- Consent of the data subject. (marketing)
- The data processing is necessary for the performance of an agreement. (customers and suppliers)
Based on the first principle, we carry out marketing activities (including, but not limited to, direct marketing, telemarketing, social media marketing, etc.) to achieve our business objectives. We do this in order to be able to inform the right person at the right time with the right information.
Our CRM system contains information on our customers and prospects that could be useful to us when providing our service, together with the names of the relevant contact persons. We keep various personal details of contact persons in order to perform our services as effectively as possible. For example, we keep your contact details in order to get in touch with you; we also keep information on your areas of interest so we can provide you with information that is relevant.
Our sector is constantly evolving and we have to evolve with it. That is why we acquire new customers and suppliers and sometimes we also recruit new colleagues. In order to keep in contact with everyone, we also process their contact details and areas of interest.
You can get in touch with us via various channels, including but not limited to: telephone, post, email, Google+, Twitter, LinkedIn, Facebook and Instagram. To make this possible, we process personal data.
We also use ‘custom target groups’ for Caldera Group via social media platforms. We do this via Facebook and LinkedIn targeting. These platforms are able to show (personalised) ads. We do not share personal data with third parties to do this, unless you have given us your unambiguous consent to do so.
If you do not want ads to be shown via these platforms, you can let us know via the above contact information. These platforms also provide you with an opt-out option.
Please note: it may be possible that you will still be shown Caldera Group ads if you fall in a general target group that our ad focusses on.
One of the objectives of our website is to inform you about who we are and what we do. We collect and use personal data (including name, address, email address and telephone number) to provide you with a better service or information. For example, we may use your personal data to:
- process any questions or requests you have submitted
- process orders or requests you have submitted
- manage or otherwise fulfil your obligations with regard to an agreement that you have with us
- anticipate or resolve problems with goods or services supplied to you.
- create products or services that can meet your needs.
In order to optimise our services, we may use your personal data for direct marketing purposes. For example, click behaviour on the website to analyse which articles, pages, white papers and infographics are read the most, as well as open and click rates to see if our newsletters and other emails are relevant.
Because we respect your privacy, we will only use your personal data for this purpose if you are aware of this and, if necessary, we will ask for your consent before using your personal data for direct marketing purposes.
In addition, you may contact us in the manner indicated below if at any time you no longer wish us to use your data for one or more of the above purposes. We will then stop using your data for these purposes as soon as is reasonably possible.
We respect your personal data and will therefore take steps to ensure that your privacy rights remain protected if we transfer your data to outside the EEA for these purposes. In addition, if you use our services while you are outside the EEA, your data may be transferred outside the EEA in order to provide you with these services.
You can rest assured that we will not use your information for any of the purposes listed here if you have indicated this when sending the information or at a later time.
COLLECTING NON-PERSONAL DATA
We are allowed to automatically collect non-personal information, such as the type of internet browser you use or the website from which you are linked to our site. We are also allowed to aggregate data that you have sent to the site (for example, your age and place of residence).
Your identity cannot be deduced from this information and it will only be used to help us provide you with good service on this website. From time to time, we may transfer this non-personal and aggregated data to third parties for use in connection with this website.
INTERACTION BETWEEN YOU AND US
We are interested in your ideas and we appreciate feedback from our customers and visitors. For this reason, we have set up feedback and email facilities. If at any time this website offers chat rooms, newsgroups, etc., we may collect the personal data you disclose.
UPDATING YOUR DATA
We strive to ensure that the information we hold on you is as accurate as possible. If you would like to view, change or delete the data you have sent us, please contact us in the way indicated below.
SECURITY OF YOUR PERSONAL DATA
Because we value your personal data, we make sure that your data is sufficiently protected. To this end, we have taken appropriate technical measures aimed at protecting your privacy against unauthorised access and improper use of this data. Caldera Group only processes personal data in tools/programs that are GDPR-compliant. This applies to our marketing automation tools as well as our CRM systems. We will update these measures, where necessary, as and when new technology becomes available.
DELETING YOUR PERSONAL DATA
As of 25 May 2018, the GDPR gives you the right to be forgotten. This means that the organisation must delete your personal data when you make a corresponding request, as long as this is legally possible. There are some data that must be retained for a number of years on behalf of legal authorities. This will be assessed on a case-by-case basis. If you wish to exercise your right to be forgotten, you can submit your request to email@example.com. As soon as we have received your request, we will check whether your data may be deleted. If this is possible, we will delete your data immediately.
We will, of course, keep you informed of the status of your request.Use of personal data sent to other websites
The term “cookies” is used in this document to refer to cookies and similar technologies covered by the EU Directive on privacy and electronic communications.
WHAT IS A COOKIE?
Cookies are small data files that your browser places on your computer or device. Cookies help your browser to navigate through a website. The cookies themselves cannot collect any information that is stored on your computer or in your files.
If a server uses a web browser to read cookies, cookies can help a website to provide a user-friendly service. In order to protect your privacy, your browser only allows a website to access the cookies that the website has already sent to you.
WHAT ARE COOKIES USED FOR?
Cookies remember the type of browser you use and what additional browser software you have installed. They also remember your preferences such as language and region, which will then remain your default settings for each subsequent visit to the website. Cookies also allow you to give pages a rating and fill in forms to give us your comments.
Some of the cookies we use are session cookies and last until the moment you close your browser. Other cookies remain on your computer for a longer period of time.
HOW ARE THIRD-PARTY COOKIES USED?
We use service providers to carry out marketing activities. These are not “third-party recipients” but processors. For example, we work together with an ESP, a cloud environment, a website hosting party and use Google services. These parties are engaged by Caldera Group to process personal data on its behalf.
We use different systems in order to carry out the best possible marketing operations. Below is an indication of how long data is stored.
- Google Analytics: 26 months after the most recent activity on our website. Data may be stored outside the EU, but Google complies with the Privacy Shield for this purpose.
- CRM: We store personal data for our marketing purposes. When it appears that a person is no longer employed by a company and is no longer in a relevant function, this will be adjusted in the system and this data will be deleted from our system after one year. This data will then remain available for one month in backups, after which it will be deleted permanently. Data are stored in the United States on the servers of ZOHO CRM, but ZOHO complies with the Privacy Shield for this purpose.
- SharpSpring: We store personal data for our marketing purposes. The data in SharpSpring are synchronised with our CRM system. If it appears that a person is no longer employed by a particular company, this person is deregistered from further communications. This data are removed from the system after one year. SharpSpring stores personal data in backups for seven days. Data may be stored outside the EU, but SharpSpring complies with the Privacy Shield for this purpose.
- Online Succes and Leadforensics: These tools link company data to the IP address used to visit our website.
For more information about the processing of personal data by these different systems, please refer to the privacy statement of the relevant organisation.
Automated decision-making with legal consequences does not take place.
HOW CAN I BLOCK AND DELETE COOKIES?
HOW TO REACH US