Caldera Group (hereinafter referred to as: ‘we’) processes personal data of customers, prospects and other contact persons. In this Privacy Policy, we will explain why and how we process your personal data. This privacy statement is applicable to the website and all products and services offered by Caldera Group.

We respect the privacy of all the visitors of our website. For this reason, we would like to inform you about the way in which we use your personal data. We recommend that you read this Privacy Policy carefully so that you understand how we handle your personal data.
By providing us with your personal data, we assume that you have given your consent, where necessary and appropriate, to the provision of the data referred to in this privacy policy.
This privacy policy applies to the majority of the Caldera Group websites. However, there may be cases where there is a need for a slightly different privacy policy. When this is the case, we will make it clear that this privacy policy differs from the general privacy policy of Caldera Group.

If you have any questions or comments please contact:
Sanne Dijkstra
+31 85 485 1000


Caldera Group B.V., a company registered in the Netherlands under number 8506.64.974.B.01 with its registered office in Alkmaar, the Netherlands, is the Controller of your personal data. We advise on, execute and implement (parts of) B2B marketing projects for our clients, both at a strategic, tactical and operational level. This privacy statement applies to all our processing – even if we process personal data together with other parties in order to inform you about our products and services. We do not process any special or sensitive personal data.


We process personal data on the basis of the following principles and purposes;

  1. Consent of the data subject. (marketing)
  2. The data processing is necessary for the performance of an agreement. (customers and suppliers)

Based on the first principle, we carry out marketing activities (including, but not limited to, direct marketing, telemarketing, social media marketing, etc.) to achieve our business objectives. We do this in order to be able to inform the right person at the right time with the right information.

Our CRM system contains information on our customers and prospects that could be useful to us when providing our service, together with the names of the relevant contact persons. We keep various personal details of contact persons in order to perform our services as effectively as possible. For example, we keep your contact details in order to get in touch with you; we also keep information on your areas of interest so we can provide you with information that is relevant.

Our sector is constantly evolving and we have to evolve with it. That is why we acquire new customers and suppliers and sometimes we also recruit new colleagues. In order to keep in contact with everyone, we also process their contact details and areas of interest.

You can get in touch with us via various channels, including but not limited to: telephone, post, email, Google+, Twitter, LinkedIn, Facebook and Instagram. To make this possible, we process personal data.

We also use ‘custom target groups’ for Caldera Group via social media platforms. We do this via Facebook and LinkedIn targeting. These platforms are able to show (personalised) ads. We do not share personal data with third parties to do this, unless you have given us your unambiguous consent to do so.

If you do not want ads to be shown via these platforms, you can let us know via the above contact information. These platforms also provide you with an opt-out option.

Please note: it may be possible that you will still be shown Caldera Group ads if you fall in a general target group that our ad focusses on.

One of the objectives of our website is to inform you about who we are and what we do. We collect and use personal data (including name, address, email address and telephone number) to provide you with a better service or information. For example, we may use your personal data to:

  • process any questions or requests you have submitted
  • process orders or requests you have submitted
  • manage or otherwise fulfil your obligations with regard to an agreement that you have with us
  • anticipate or resolve problems with goods or services supplied to you.
  • create products or services that can meet your needs.

In order to optimise our services, we may use your personal data for direct marketing purposes. For example, click behaviour on the website to analyse which articles, pages, white papers and infographics are read the most, as well as open and click rates to see if our newsletters and other emails are relevant.
Because we respect your privacy, we will only use your personal data for this purpose if you are aware of this and, if necessary, we will ask for your consent before using your personal data for direct marketing purposes.

In addition, you may contact us in the manner indicated below if at any time you no longer wish us to use your data for one or more of the above purposes. We will then stop using your data for these purposes as soon as is reasonably possible.

We respect your personal data and will therefore take steps to ensure that your privacy rights remain protected if we transfer your data to outside the EEA for these purposes. In addition, if you use our services while you are outside the EEA, your data may be transferred outside the EEA in order to provide you with these services.

Except as stated in this privacy policy, we will not disclose without your consent any information that could be traced back to you, unless we are legally authorised or obliged to do so (for example, if we are required to do so because of legal proceedings or for the purpose of preventing fraud or other crimes), or if we are of the opinion that this is necessary in order to protect and/or defend our rights, property, or personal safety or that of our users, customers, and other persons.
You can rest assured that we will not use your information for any of the purposes listed here if you have indicated this when sending the information or at a later time.


We are allowed to automatically collect non-personal information, such as the type of internet browser you use or the website from which you are linked to our site. We are also allowed to aggregate data that you have sent to the site (for example, your age and place of residence).

Your identity cannot be deduced from this information and it will only be used to help us provide you with good service on this website. From time to time, we may transfer this non-personal and aggregated data to third parties for use in connection with this website.


We are interested in your ideas and we appreciate feedback from our customers and visitors. For this reason, we have set up feedback and email facilities. If at any time this website offers chat rooms, newsgroups, etc., we may collect the personal data you disclose.
This information will be used in accordance with this Privacy Policy. However, we cannot control how other parties use the personal data that you have made available to them via this website and we bear no responsibility for this. We advise you to be careful with the information you provide in this way.


We strive to ensure that the information we hold on you is as accurate as possible. If you would like to view, change or delete the data you have sent us, please contact us in the way indicated below.


Because we value your personal data, we make sure that your data is sufficiently protected. To this end, we have taken appropriate technical measures aimed at protecting your privacy against unauthorised access and improper use of this data. Caldera Group only processes personal data in tools/programs that are GDPR-compliant. This applies to our marketing automation tools as well as our CRM systems. We will update these measures, where necessary, as and when new technology becomes available.


As of 25 May 2018, the GDPR gives you the right to be forgotten. This means that the organisation must delete your personal data when you make a corresponding request, as long as this is legally possible. There are some data that must be retained for a number of years on behalf of legal authorities. This will be assessed on a case-by-case basis. If you wish to exercise your right to be forgotten, you can submit your request to As soon as we have received your request, we will check whether your data may be deleted. If this is possible, we will delete your data immediately.

We will, of course, keep you informed of the status of your request.Use of personal data sent to other websites
Our websites may contain links to other websites, or you may have been referred to our website via a link from another website. As you can imagine, we are not responsible for the privacy policies and practices of other websites. The content of these websites is subject to their terms of use and any additional guidelines and privacy information provided in relation to using their site.


The term “cookies” is used in this document to refer to cookies and similar technologies covered by the EU Directive on privacy and electronic communications.


Cookies are small data files that your browser places on your computer or device. Cookies help your browser to navigate through a website. The cookies themselves cannot collect any information that is stored on your computer or in your files.
If a server uses a web browser to read cookies, cookies can help a website to provide a user-friendly service. In order to protect your privacy, your browser only allows a website to access the cookies that the website has already sent to you.


We use cookies to find out more about the way you respond to the content of our website and to help us optimise your experience when visiting our website.
Cookies remember the type of browser you use and what additional browser software you have installed. They also remember your preferences such as language and region, which will then remain your default settings for each subsequent visit to the website. Cookies also allow you to give pages a rating and fill in forms to give us your comments.
Some of the cookies we use are session cookies and last until the moment you close your browser. Other cookies remain on your computer for a longer period of time.


For some features on our websites, we use external providers, for example, when you visit a page containing videos that are embedded in or refer to YouTube. These videos or links (and all other third-party content) may contain cookies from these third parties. For information about their use of cookies, please refer to the policies of these third-party websites.

We use service providers to carry out marketing activities. These are not “third-party recipients” but processors. For example, we work together with an ESP, a cloud environment, a website hosting party and use Google services. These parties are engaged by Caldera Group to process personal data on its behalf.


We use different systems in order to carry out the best possible marketing operations. Below is an indication of how long data is stored.

  • Google Analytics: 26 months after the most recent activity on our website. Data may be stored outside the EU, but Google complies with the Privacy Shield for this purpose.
  • CRM: We store personal data for our marketing purposes. When it appears that a person is no longer employed by a company and is no longer in a relevant function, this will be adjusted in the system and this data will be deleted from our system after one year. This data will then remain available for one month in backups, after which it will be deleted permanently. Data are stored in the United States on the servers of ZOHO CRM, but ZOHO complies with the Privacy Shield for this purpose.
  • SharpSpring: We store personal data for our marketing purposes. The data in SharpSpring are synchronised with our CRM system. If it appears that a person is no longer employed by a particular company, this person is deregistered from further communications. This data are removed from the system after one year. SharpSpring stores personal data in backups for seven days. Data may be stored outside the EU, but SharpSpring complies with the Privacy Shield for this purpose.
  • Online Succes and Leadforensics: These tools link company data to the IP address used to visit our website.

For more information about the processing of personal data by these different systems, please refer to the privacy statement of the relevant organisation.


Automated decision-making with legal consequences does not take place.


We do not use cookies to obtain information that can be traced back to you. However, if you wish, you can choose to decline or block cookies placed by Shell through third-party websites by changing your browser settings; please refer to the Help function in your browser program for more information. Please note that most browsers accept cookies automatically; it may be the case that you need to actively delete or block cookies if you do not want cookies to be used.
You can also visit for information on how to decline or delete cookies, and for more information about cookies in general. For information about the use of cookies in browsers on mobile phones and how to decline or delete them, please refer to the user manual of your mobile device.
If you decline the use of cookies you can still use our websites, but some features may not work properly.


From time to time we may change this Privacy Policy. If we make material changes to this Privacy Policy and/or to the way we use your personal information, we will post those changes on this page and will do everything we can to notify you of those changes. We therefore recommend that you regularly consult our Privacy Policy.


If you want to contact Caldera Group regarding our Privacy Policy, please send an email to: